REGA Identity by Vision and Mission
REGA vision carries an aspiration towards an effective real estate sector, characterized by transparency and balance and contributing to raising the quality of life. Its mission is to organize and develop the real estate sector, raise its efficiency, and enhance the investment environment through enacting regulations and policies, enabling technical solutions, and building effective partnerships
A Name That Reflects REGA Identity
The name “Real Estate General Authority” (REGA) isn't just a title, it denotes the official entity responsible for regulating and developing the real estate sector in the Kingdom. It perfectly reflects REGA’s supervisory and regulatory essence, highlighting its dedication to supporting the real estate market and contributing to the Kingdom’s comprehensive development goals, as one of the key enablers of the national economy.
A Logo That Embodies REGA’s Identity
REGA’s logo design conveys a sense of stability, professionalism, and modernity. It is inspired by architectural and engineering patterns that represent the real estate sector and its related planning and regulatory aspects. The balanced lines symbolize equilibrium in the real estate market, while the interlocking shapes reflect the interconnectedness of stakeholders and the integration of roles to realize the sector’s aspirations.
Moreover, the chosen color palette evokes trust and reflects REGA’s strategic vision, giving the identity a contemporary character that aligns with its prominent role in the national development landscape.
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Brand Identity Guidelines
The Authority’s Identity through its Vision and Mission
The Authority’s vision aspires to a vibrant real estate sector characterized by transparency, balance, and a positive impact on quality of life.
Its mission is to regulate and develop the real estate sector, enhance its efficiency, and strengthen the investment environment by enacting regulations and policies, enabling technological solutions, and building effective partnerships.