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Every organization is distinguished by a unique identity that embodies its mission and strategic direction. This identity contributes to shaping a robust and consistent public image, which is reflected in its name, logo, vision, and institutional values, and is clearly evident in its practices and corporate communications.
Real Estate General Authority has placed great emphasis on its institutional identity, considering it a key tool that reflects its official character and highlights its leading role in regulating the real estate sector, enhancing its efficiency, achieving market balance, and promoting transparency and trust.
The name “Real Estate General Authority” (REGA) isn't just a title, it denotes the official entity responsible for regulating and developing the real estate sector in the Kingdom. It perfectly reflects REGA’s supervisory and regulatory essence, highlighting its dedication to supporting the real estate market and contributing to the Kingdom’s comprehensive development goals, as one of the key enablers of the national economy.
REGA’s logo design conveys a sense of stability, professionalism, and modernity. It is inspired by architectural and engineering patterns that represent the real estate sector and its related planning and regulatory aspects. The balanced lines symbolize equilibrium in the real estate market, while the interlocking shapes reflect the interconnectedness of stakeholders and the integration of roles to realize the sector’s aspirations.
Moreover, the chosen color palette evokes trust and reflects REGA’s strategic vision, giving the identity a contemporary character that aligns with its prominent role in the national development landscape.
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Brand Identity Guidelines
The Authority’s vision aspires to a vibrant real estate sector characterized by transparency, balance, and a positive impact on quality of life.
Its mission is to regulate and develop the real estate sector, enhance its efficiency, and strengthen the investment environment by enacting regulations and policies, enabling technological solutions, and building effective partnerships.
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Beneficiary support services represent a fundamental part of a unified and integrated system aimed at achieving beneficiary satisfaction by enhancing the efficiency of handling complaints, requests, and reports, while responding to inquiries effectively and efficiently. These services aim to strengthen online communication with officials at the Real Estate General Authority. This initiative aligns with the authority's commitment to improving the quality of services provided and enhancing the level of interaction with beneficiaries through official digital channels.
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